About Us

Welcome to Julio London – where tradition meets reinvention.

Founded by Julio, a designer from Madrid with a deep appreciation for timeless aesthetics, and Emily, a Londoner with a sharp eye for modern elegance, Julio London is a celebration of cross-cultural style and personal transformation.

Julio grew up admiring the work of legendary Spanish designers like Cristóbal Balenciaga and Paco Rabanne, as well as the rebellious creativity of British icons like Alexander McQueen and Vivienne Westwood. Inspired by both worlds, he began crafting his own vision—one that would merge the romantic soul of Spanish design with the bold energy of the British scene.

Emily brought to the project a unique sensitivity for silhouette, femininity, and emotional storytelling through fashion. Their paths crossed at the perfect moment, giving rise to a brand that speaks to strength, freedom and identity.

Julio London is not just about clothing—

It’s about attitude, reinvention, and quiet confidence.

It’s about dressing for the woman you are becoming.

Every piece reflects a shared belief: that fashion should feel personal, empowering, and effortless. From Madrid’s sun-soaked inspiration to London’s ever-evolving pulse, we design for women who know where they’re going—and aren’t afraid to stand out on the way.

Julio London is more than a name.

It’s a feeling. A beginning. A statement.